Sr. Manager Public Relations (US&CN)
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Sr. Manager Public Relations (US&CN)

Marriott International HQ

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Sr. Manager Public Relations (US&CN)

About the job

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?


JOB SUMMARY

 

As a member of the Public Relations team, the Sr. Manager, Public Relations, US and Canada is responsible for assisting with the development and management of public relations initiatives for the hotels within the region.

 

The Senior Manager of Public Relations is responsible for executing and implementing PR and communications strategies for the benefit of all hotels and implement strategies and initiatives that align with the overall sales and marketing plan in support of the region’s business objectives. This key role is responsible for supporting the region’s PR objectives and curating content that will engage and grow target audiences. The Senior Manager of Public Relations will partner with the US and Canada teams in the region as well as the Global teams at corporate to ensure that the marketing strategy and initiatives are being executed accordingly across the region.

 

This position is responsible for a range of public relations initiatives and activations including media relations, destination public relations programs, publicity generation, media tours/FAMs, special event management/activations, public relations activities in conjunction with trade shows, executive positioning, meetings and events, food and beverage, and partnerships.   

 

This position will liaison closely with the regional and corporate teams and will also manage PR agency relationships. This position is located at Marriott HQ or in NYC.

 
CANDIDATE PROFILE
 

Education and Experience Preferred

  • 4-year degree from an accredited university in public relations, communications, journalism, marketing, or related major
  • 6+ years of relevant professional experience in public relations, media, marketing, or related function, demonstrating progressive career growth and pattern of exceptional performance.
  • Demonstrated knowledge of the media, established network of media contacts across a spectrum of consumer/travel outlets
  • Experience with leading PR organization as well as managing PR agencies
 

CORE WORK ACTIVITIES

 

Implements PR plans, Campaigns and Events

 

Media Relations: 

  • Conducts targeted media/blogger relations, in conjunction with the PR agency, to trade, consumer travel and lifestyle, as well as national outlets, to generate consumer awareness on behalf of the region
  • Develops various press materials, including press releases, pitches, talking points, briefing documents etc., in addition to PR toolkits
 

PR Management & Execution:

  • Under the direction of the Director, activates and implements annual public relations plan.
  • Supports and develops creative PR strategies for the region, according to goals and objectives.
  • Represents the region when presenting programs and strategies during meetings and other organizational activities to various disciplines and groups throughout the organization, as well as externally.
  • Manages multiple agency relationships to ensure the success and alignment of all initiatives.
  • Works cross-functionally with internal disciplines and departments (including Brand, Marketing, Legal, Operations, Global Communications, Marketing, Meetings and Events, F&B, etc.) throughout the organization to enhance, develop and maintain PR programs and strategies.
  • Creates activation recap reports, talking points and briefing documents for presentation to stakeholders
  • Provides public relations support and input at meetings.
  • Collaborates with team members in developing ongoing public relations programs in support of the leisure and business travel segments.
  • Independently responds to, solves and makes decisions on PR programs and initiatives.
  • Manages program budgets and scopes for PR initiatives.
 
Events:
  • Provides strategic support and tactical execution for various PR activations and events in collaboration with team members.
  • Manages events, such as trade shows, industry events, partnership programs, and media FAM tours. 
  • Acts as a representative and spokesperson, when relevant, at internal and external events.
  • Manages market pull-through on relevant company initiatives and news through cohesive messaging.
 
Delivering on the Needs of Key Stakeholders
  • Understands and meets the needs of key stakeholders.
  • Develops specific goals and plans to prioritize, organize, and accomplish work.
  • Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
  • Collaborates with internal partners and stakeholders to support business/initiative strategies.
  • Communicates concepts in a clear and persuasive manner that is easy to understand.
  • Generates and provides accurate and timely results.
  • Demonstrates an understanding of business priorities.
  • Develops strong working relationships with key stakeholders.


Providing PR Support and Consultation

  • Provides PR expertise and leadership within own and extended teams.
  • Manages PR agency hiring, management and budgeting.
  • Provides recommendations to improve the effectiveness of PR processes and programs.
  • Maintains and develops media relationships that move beyond existing levels within the company.
  • Demonstrates news first mind-set; able to create stories and content surrounding that is culturally newsworthy
 
Other

Performs other duties as assigned

Approx 10-20% Travel

 
MANAGEMENT COMPETENCIES

Building Relationships

   

Coworker Relationships

  • Builds credibility with others and encourages strong working relationships.
  • Creates a work environment in which others feel comfortable sharing thoughts and feedback.
  • Shows awareness of how own behavior impacts others and the work environment.
  • Encourages others to work together.
    

Customer Relationships

  • Models and empowers others to anticipate and respond to customer/stakeholder preferences and feedback.
  • Clearly explains policies in ways that create strong customer/stakeholder relationships.
  • Monitors customer/stakeholder satisfaction and takes appropriate action.
  • Resolves customer/stakeholder issues and concerns raised by others.
   

Global Mindset

  • Creates an environment where everyone is valued and included.
  • Models and coaches’ others on representing the Company culture of service, opportunity, respect, and fair treatment.
  • Acts when others are treated unfairly or are not valued and respected for their unique skills.
  • Looks for and uses ideas and opinions from diverse sources.
  • Attracts, develops, and retains a multicultural and multigenerational workforce.
  • Gives all associates the opportunity to achieve their full potential.
  • Organizes activities that promote inclusion.
  • Maintains an awareness of changing customer/stakeholder and associate characteristics.
   
 

Generating Talent and Organizational Capability

   

Organizational Capability

  • Ensures the work is organized so it can be effectively completed.
  • Continuously improves work processes.
  • Brings together the appropriate mix of associate knowledge and skills to complete work.
  • Coaches others on scope of technical decision‐making authority.
  • Uses meetings and other forums to regularly communicate status of work.
   

Talent Management

  • Provides, seeks, and acts on constructive feedback.
  • Participates in the hiring process and ensures successful on‐boarding of new associates.
   
Leadership
   
Adaptability
  • Models flexibility when managing multiple demands and changing priorities.
  • Adjusts team and own priorities when experiencing change or challenges.
  • Determines how change impacts stakeholders and communicates concerns to leadership.
   

Communication and Professional Demeanor

  • Clearly presents complex information using different methods.
  • Adapts communication style based on the audience.
  • Demonstrates active listening to ensure understanding.
  • Models and coaches’ others on appropriately interpreting verbal and non‐verbal behavior.
  • Models and coaches’ others on displaying professionalism and gaining respect from others.
   

Problem Solving and Decision Making

  • Identifies issues and makes suggestions to solve complex problems affecting daily work.
  • Looks for and shares information with others before making a decision.
  • Involves and gains agreement from others when making key decisions.
  • Makes complex decisions and works with others to implement solutions in reasonable amount of time.
 
   

Learning and Applying Professional Expertise

   

Applied Learning

  • Sets own career goals and identifies developmental areas for self and others.
  • Uses resources and challenging assignments to improve performance of self and others.
  • Gathers, shares, and uses information about industry and discipline trends and best practices.
  • Proactively requests training to support associate development, as applicable.
 
   

Business Acumen

  • Shows an understanding of how different customer/stakeholder groups have different objectives.
  • Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability.
   

Technical Acumen

  • Maintains advanced technical knowledge and skills and models their use for others.
  • Demonstrates and shares expertise in policies, procedures, and legal requirements.
  • Identifies innovative technical approaches and communicates how they can improve processes or business functioning.
   

Managing Execution

   

Building and Contributing to Teams

  • Promotes teamwork by explaining how each associate supports shared goals.
  • Builds commitment to team goals by explaining how they support department success.
  • Works with team members to solve issues and make decisions that impact them.
  • Manages disagreements among team members.
  • Recognizes department, team, and individual achievements.
   

Driving for Results

  • Creates a team environment that encourages accountability, high standards, and innovation.
  • Sets and tracks goal progress for self.
  • Breaks down barriers so team members can accomplish their work.
 
   

Planning and Organizing

  • Prioritizes activities based on importance, urgency, and impact to goals.
  • Is detail oriented.
  • Clearly communicates key objectives, milestones and deadlines to others.


Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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Sr. Manager Public Relations (US&CN)

Bethesda, MD, United States

Full-time, Indefinite

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