Account Director, LGBTQ+ and Entertainment - North America
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Account Director, LGBTQ+ and Entertainment - North America

Belmond Hotels

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Account Director, LGBTQ+ and Entertainment - North America

About the job



The Account Director - LGBTQ & Entertainment, North Americais responsible for developing, maintaining and growing the revenue generated by the owned Accounts within the assigned territory and from the specific market and industry segments managed by this role

The role is responsible for implementation of strategic account management for all owned accounts and increasing the number of new active accounts through business development activities.

The role is accountable for meeting established revenue targets for every Belmond property, or regional group of properties, as defined in the personal KPIs.

The assigned geographic territories, market and industry segments, and owned Accounts are subject to change with a 4-week notice depending on the Company’s needs and variable market conditions.

MAIN DUTIES AND RESPONSIBILITIES:

  • Develop a detailed quarterly sales action plan and annual account management plan aimed at achieving and exceeding revenue generation goals for each Account and submit to the direct manager for approval.
  • Maintain a frequent personal contact with all property-based sales personnel to ensure product knowledge is always up to date and complete alignment of sales strategies.
  • Establish a close collaboration with all property sales, revenue management and reservations teams and lead all closing efforts from generated transient leads.
  • Qualify all transient sales leads and conduct necessary follow through to secure new bookings that fit with the parameters of “desirable” business.
  • Analyse and evaluate accounts productivity (past, current and future) to ensure individual Customer targets are met.
  • Establish and nurture a partnership relationship with all key contacts, decision makers, bookers and influencers within every owned Account.
  • Conduct product training to Customers on a regular basis to ensure Belmond remains front-of-mind at all times.
  • Host customer events with select key accounts throughout the year, as per annual action plan approved by direct manager.
  • Communicate all seasonal promotions for the global Belmond portfolio to support all properties achieving their budgeted revenue, especially in shoulder seasons.
  • Make full use of all selling, negotiating and closing tools to increase conversion ratio from the assigned territory and account platform.
  • Assist Divisional Director of Sales, Leisure – North America with the organization of annual roadshows, strategic partners’ sales events, and Belmond presence to relevant trade shows, assuring key customers from owned segment are in attendance.
  • Plan regular Customers educational trips to key Belmond destinations as defined in the quarterly / annual sales action plan, and escort these trips if necessary.
  • Attend relevant industry functions and social events focused on the LGBTQ community or specific to the Entertainment industry to ensure the Company’s brand is properly represented.
  • Establish and maintain relationships with industry colleagues including tourism boards, airlines, DMCs, etc.
  • Provide feedback and information about latest market conditions and newest trends to the direct manager.
  • Execute an ongoing prospecting plan, adding new active customers to the portfolio of managed Accounts.
  • Master usage of all available BI tools provided by Tableau, and implement a regular strategic analysis of markets, properties and account performance.
  • Establish and nurture a partnership relationship with the International Gay & Lesbian Travel Association (IGLTA) taking advantage of all marketing opportunities.
  • Ensure the inclusion of LGBTQ content and exposure at all annual roadshows, strategic partners’ sales events, and Belmond presence to relevant trade shows focusing on LGBT or Entertainment (such as Proud Experiences, LE Miami, etc.)
  • Recommend and assist in selecting members for the Belmond LGBTQ Advisory Board, prepare annual meeting agenda and conduct follow-up actions.
  • Establish and maintain relationship with Community Marketing to keep abreast of LGBTQ market trends and identify future sales opportunities.
  • Collaborate with Belmond Brand & Marketing teams to ensure the needs for the LGBTQ community are met and addressed in our communication channels.


Belmond provides a comprehensive benefits package for full-time employees including medical, dental, vision, disability, and life insurance. Employees are eligible for the majority of these plans after 60 days of full-time employment. The Company also offers a 401(k) retirement savings plan, paid vacation and holidays.

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Account Director, LGBTQ+ and Entertainment - North America

New York, NY, United States

Full-time, Indefinite

Start Date:

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